Social media is ripe for a disruption by blockchain. Bots and fake influencers have been a problem for years and phony content is rampant. Digital payment fraud is getting more sophisticated. And there’s growing consumer skepticism regarding influencer marketing, right now it's about building trust and having a platform to do that one.

Start-ups are working to solve all or small parts of the problem by being able to engage with customers who have their identities verified. These types of systems are utilizing blockchain to put money right in the hands of the content creators and social media influencers through token-based rewards and reputation. Blockchain as a technology can be a tool to help solve some of the biggest consumer problems with current social media platforms such as privacy, relevant content and control over data. All of this important moving forward.

Blockchain-based loyalty programs address a number of issues that drive customers away from traditional loyalty programs. And for good reason. Among them are problems with redeeming points before they expire and keeping track of multiple loyalty programs.

Low redemption rates are a big problem for loyalty marketers. Members that are not redeeming are not actively engaged in the loyalty program. On the flip side, members who redeem points are more engaged, spend more and are more satisfied with loyalty programs and this is good for the client and the customer.

Blockchain also allows a customer to store all points in a single wallet rather than trying to manage multiple programs. There would not be separate rules for acquiring and redeeming points from different loyalty programs as is currently the case. It makes it easier and simpler for all parties.